This brand vision book provides a glimpse into the non-traditional gardening world that Urban Gardens To Go nurtures. Handmade and seed embedded paper, along with vibrant nature colors and shapes, portray the look and feel of the company. Stimulating imagery and graphics round out the natural charm of the brand. Directive words and taglines provide problems and solutions that any grower can relate to. This book effectively illustrates the goals of Urban Gardens To Go and provides a visual overview.
Spread pages 4 and 5: Highlighting the unique no dirt gardening, this spread shows the three types promoted by Urban Gardens To Go. Hydroponic tube graphics and the closed fish system image emphasize the grow differently mentality.
Spread pages 6 and 7: Lets face it, roots are normally seen covered in dirt. That's why displaying them this way illustrates the very nature of non-traditional gardening.
Spread pages 12 and 13: It's not just about the product, it's also about being happy with your life and living a healthy lifestyle. Displaying this spread image with bubble shapes stresses that concept.
Spread pages 14 and 15: The go-green call to action brings to light how the reader can help. Understanding that they can make a change, draws attention to environmental consciousness.
Spread pages 18 and 19: Lastly, the reader is invited to join the family and participate in this exciting non-traditional gardening style. Taglines and directive words emphasize the objective and paint a clear understanding of what it's all about.
