Substantial research went into building all parts of the Urban Garden To Go's brand. Every aspect from the smallest seed to the largest plant display was carefully designed with the company's personality in mind. Comprehensive market analysis and appropriate elements were explored in the effort of effective message creation.
Spread pages 10 and 11: Differentiation and SWOT analysis are foundational elements which strengthen the viability and understanding of advantages and potential problems within a brand.
Spread pages 12 and 13: Determining the target demographic for Urban Gardens To Go established characteristics of hard working professionals in addition to nature lovers and healthy eaters. Sustainable living with quick, easy, and clean gardening are goals of our customers.
Spread pages 24 and 25: Understanding the different allowable uses of a logo is paramount. Following guidelines of spacing, icon usage, and colors maintains a strong and consistent brand.
Spread pages 36 and 37: All products will be made of full or partial recycled materials. Seed samples, reusable bags, and active promotional items were created for target demographic appeal.
Spread pages 46 and 47: Tangible plant displays will create the buzz needed to expose Urban Gardens To Go and enlighten individuals to this 'no dirt' form of gardening.
